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Dating apps fire right right back at billboards connecting STD spread

Dating apps fire right right back at billboards connecting STD spread

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LOS ANGELES (AP) An AIDS medical care group is protecting an advertisement campaign in Los Angeles that links popular dating apps utilizing the spread of intimate diseases that are transmitted.

The AIDS Healthcare Foundation targets Tinder, a location-based relationship software and Grindr, an identical web web site for homosexual guys, in billboards and coach benches which can be targeted at reminding users concerning the dangers of casual intercourse and offering free STD tests.

“In numerous ways, location-based mobile relationship apps have become an electronic bathhouse for millennials wherein the second intimate encounter can literally you should be a few feet away plus the next STD,” Whitney Engeran-Cordova, senior general general public wellness manager for the foundation, said in a statement.

Billboards reveal a silhouette of a guy labeled “Tinder” face-to-face by having a woman’s silhouette labeled “chlamydia.” A silhouette of a person labeled “Grindr” faces a male silhouette labeled “gonorrhea.”

Effect through the dating apps had been swift.

The foundation said within two hours of the first billboard going up, Grindr pulled commercials that the foundation pays for on the dating site to promote free STD testing.

In under 24 hours, Tinder delivered a cease and desist letter claiming the campaign falsely associates the dating software with the spread of venereal conditions.

“These unprovoked and accusations that are wholly unsubstantiated built to irreparably harm Tinder’s reputation so as to encourage other people to simply take an test made available from your organization,” an attorney for Tinder had written.

The inspiration delivered a page to Tinder doubting so it disparaged the organization and saying it could perhaps not take away the mention of the the software.

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